Sponsor Results are paid listings provided by Sponsored Search. Sponsored Search offers an effective way to connect with customers searching for your products and services. This program uses a performance-based model in which businesses bid for enhanced placement in search results on terms that are relevant to their business, and pay on a per-click basis. Sponsor Results only appear when they're relevant to the specific searches. For example, if you search for homes in San Francisco you see Sponsor Results for web sites that provide information about homes for sale in San Francisco.